Case Study: Grünenthal achieves clearer customer insights and scalable analytics with Domo

Grünenthal Creates Healthier Customer Relationships With Domo

Grünenthal is a global pharmaceutical company focused on pain management, operating in more than 100 countries with about 4,500 employees and €1.5 billion in revenue. The company struggled to understand customer behavior because strict patient-privacy rules prevent access to prescription-level data and market datasets were fragmented, leaving leaders to make decisions by gut rather than reliable insights.

Working with Domo, Grünenthal launched a pilot that produced a single dashboard in two weeks and advanced analytics within two months, centralizing disparate data sources and enabling cohort-based analysis. The rollout reached 19 countries in under a year, revealed which activities drive impact (one proved five times more effective), uplifted analytics capabilities, and shifted the organization toward data-driven decision making while empowering local markets.

Grunenthal

Florent Edouard

SVP, Global Head of Commercial Excellence