Case Study: Genpact achieves real-time automated marketing reporting and 10.2% YoY sales growth with Domo

Genpact - Customer Case Study

Genpact, a global professional services firm serving Fortune 500 clients, needed to modernize its marketing reporting after manually stitching together dozens of siloed Excel reports—an approach that consumed roughly 60 man-hours per month for one person and only produced last month’s KPIs. Leadership charged the marketing operations team with finding a real-time, unified reporting solution that could connect data across channels and tools.

Genpact implemented Domo in phases—building an attribution model, connecting 20 departments and all channel data into a campaign hub with real-time dashboards—and automated its entire reporting process. The result: executives now consume live KPI reports, analytics staff focus on higher-value work, ship time dropped by 17 days, and sales grew 10.2% year over year (50 Domo users across a $3.5B, 90K-employee company).

Genpact

Bonnie Goldsworth

Marketing Technologist, Operations