Case Study: Freddy’s Frozen Custard & Steakburgers achieves automated location scoring and menu & price optimization with Domo

Freddy's Frozen Custard & Steakburgers - Customer Case Study

Freddy’s Frozen Custard & Steakburgers, a fast‑casual chain with nearly 400 locations, $535M in revenue and about 14,000 employees, hit a roadblock early in its data science journey: a poorly planned machine‑learning pilot delivered no ROI and the company couldn’t make sense of store quality data spread across 18 datasets and more than 100 columns. Leadership needed a new partner and a clearer, more disciplined approach to win confidence and get measurable value.

Freddy’s partnered with Domo and its data science consultants to build a statistically sound, automated pipeline—using exploratory and confirmatory factor analysis—to reduce the noisy inputs into eight actionable KPIs. The solution synthesized the disparate data, enabled accurate location scoring and A/B testing, and supported menu‑mix and price optimization as well as a more effective guest loyalty program, delivering rapid, cross‑functional impact and renewed confidence in data science initiatives.

Freddy's Frozen Custard & Steakburgers

Sean Thompson

IT Director