Case Study: Edrington–Beam Suntory achieves 72% productivity increase and 33% distribution growth with Domo

Edrington-Beam Suntory experienced a 72% increase in productivity company-wide with Domo

Edrington–Beam Suntory (EBS), which manages UK sales for brands like Jim Beam and The Macallan, needed to boost on‑trade sales but faced fragmented, outdated data across Excel, Salesforce and internal CRMs. Reporting took up to three days and produced data as much as a month old, leading to lost accounts, duplicate calls (as many as 200 per year) and limited operational transparency.

EBS implemented Domo to consolidate data and deliver company‑wide dashboards, real‑time Salesforce feeds, KPI tracking, alerts and mobile access. The platform cut monthly reporting from three days to under an hour, enabled 300 sales directors to self-serve insights, drove a 72% productivity increase, raised daily sales call time from 47 to 65 minutes and contributed to a 33% increase in distribution over six months.

Edrington-Beam Suntory

Andrew Morrison

Sales Director Uk