Case Study: Utah Jazz achieves increased ticket sales and revenue growth with Domo's custom seat-by-seat visualization

Driving Revenue Using a Customized Map Visualization

The Utah Jazz needed a better way to understand and act on ticketing and attendance data across its 19,000+ seats to drive revenue and improve sales performance. The challenge was making seat-level metrics and the factors that affect them accessible and actionable for both analysts and non-analysts.

Working with Domo, the team built a custom seat-by-seat stadium visualization that tracks revenue, sales, attendance and situational drivers for every seat. The app enabled easy data exploration, surfaced actionable insights across the organization, and helped increase ticket sales.

Utah Jazz