Case Study: Lawson achieves faster, data-driven decisions and improved online shopping performance with Domo

Domo Selected to Optimize Decision Making and Performance for Lawson’s Online Shopping Business

Lawson, Inc., a major Japanese convenience-store operator with more than 12,000 locations, tapped Domo to optimize its online shopping service, Lawson Fresh. The challenge was to accelerate decision making and boost productivity by replacing slow, manual analysis with real-time visibility across diverse datasets—such as daily sales and website traffic—to better meet changing customer needs.

Domo’s Business Cloud consolidated and visualized those data sources in real time, enabling managers to create and update reports on demand, reduce manual table work, and make faster, data-driven decisions. As a result, meetings became action-focused, productivity improved, and teams gained the timely insights needed to better serve Lawson Fresh customers.

Lawson