Case Study: American Medical ID achieves unified data visibility and actionable insights with Domo

Domo gave American Medical ID confidence about their data. No more triple-checking

American Medical ID, a Houston-based maker of custom medical ID jewelry operating two distinct brands with separate order systems and websites, struggled with fragmented, table-heavy data that only technical users could interpret. The company needed a simple, organization-wide way to access consistent, accurate information and to spot meaningful trends across multiple data sources.

By implementing Domo to consolidate SQL Server, Google Analytics, Salesforce and other sources, American Medical ID gained unified dashboards that show high-level trends, enable drill-downs, and surface campaign-level profitability. The outcome was faster, more actionable analysis, increased confidence in the data, and clear operational gains across the business.

American Medical ID

Brittany Biela

Marketing Analyst