Case Study: Cisco Networking Academy achieves 75,000 new enrolments and a 56% reduction in cost-per-enrolment with Domo

Cisco Networking Academy - Customer Case Study

Cisco Networking Academy is Cisco’s global education program that teaches digital and technical skills to help learners and institutions thrive; facing a small team and budget, the academy needed to grow its student funnel, boost enrollments in priority areas, and lower the average cost per enrolment while making sense of large, disparate marketing and admissions datasets.

Digital agency krunch.co deployed Domo with people-based attribution to unify data from web, advertising, analytics and marketing platforms into a single customer view, enabling weekly, actionable reports. Within six months the program added 75,000 enrollments (68% new students) and cut cost per enrolment by 56%, while gaining finer audience insights to improve targeting and long-term impact tracking.

Cisco Networking Academy

Stephanie Kelly

Manager of Networking Academy Marketing