Case Study: Blueair cuts out-of-stocks and scales sales with Domo

Blueair Uses Data to Help People Breathe Easy Thanks to Domo

Blueair makes stylish, high-performing air purifiers and rapidly expanded retail and ecommerce channels as pandemic concerns and wildfires drove demand. That growth exposed a key challenge: sales and inventory data lived in disconnected systems (Amazon, big-box retailers, ecommerce and DTC), preventing timely decisions and risking out-of-stock issues as the business scaled.

Working with MERGE, Blueair implemented Domo to automatically ingest, normalize, and visualize sales and inventory across channels in a single dashboard. The company can now slice data by product, retailer and region to redeploy inventory, measure promotions and subscription behavior, and optimize placement—reducing out-of-stock rates by double digits and enabling smarter selling and long-term customer-value strategies.

Blueair

Daniel Espinosa

Head of Strategy, IT and Projects