Case Study: Betable achieves company-wide data-driven decision-making with Domo

BeTable - Customer Case Study

Betable, a London‑based real‑money gaming platform, was generating more data than it could confidently manage. The fast‑moving startup relied on its CTO to produce ad hoc reports—more than 10 hours a week—and executives and non‑engineers struggled to make sense of the outputs for decision‑making.

Implementing Domo gave Betable a single source of truth: executives gained daily visibility, product teams track company‑wide KPIs (monthly active bettors, gross gambling yield, deposit/retention rates), and functions from customer support to compliance and developer relations now monitor fine‑grained player and revenue metrics. Marketing uses the platform to analyze spend and channel performance, producing insights that reportedly paid for the Domo investment and improved cross‑company decision‑making.

BeTable

Mike Malone

Chief Technology Officer