Case Study: BacklotCars achieves 95% monthly customer data access and boosts user engagement with Domo Everywhere

BacklotCars Drives More User Engagement With Domo

BacklotCars is an online wholesale marketplace that helps auto dealers buy and sell used vehicles more efficiently. As the business grew it amassed rich transaction data but relied on manual reports and sales reps to share insights, limiting transparency, self‑service and scalability for dealers who needed timely market intelligence.

By embedding Domo Everywhere into its platform, BacklotCars delivers real‑time, self‑service dashboards and visualizations (like buyer maps) directly to users. The change eliminated report bottlenecks, drove platform engagement (about 95% of customers access data monthly), improved pricing and geographic reach, and let a small BI team do work that would traditionally require roughly four times the headcount—boosting transparency and customer success.

BacklotCars

Woods Denny

VP of BI, Data Science and Data Engineering