Case Study: Australian Venue Co. achieves real-time marketing insights and streamlined data across 200+ venues with Domo

Australian Venue Co. uncorks marketing insights using Domo

Australian Venue Co., a hospitality group operating 200+ pubs, bars and event spaces across Australia with over 7,000 employees, struggled to scale manual reporting as it added venues and relied on dozens of social, advertising, payment and CRM sources. That fragmented process left marketing teams reacting to insights up to four weeks old and made rapid, data-driven decision-making impractical after a major acquisition that added 70 venues at once.

Using Domo, the company built a real-time global dashboard with drilldowns, automated reports and alerting so managers can access fresh metrics, track campaign funnels and spot issues quickly. The result: streamlined data across 200+ venues, time-to-insight cut from months to hours, improved ad spend targeting and booking optimization, faster troubleshooting of technical problems, and new customer-driven initiatives like targeted campaigns based on booking behavior and upcoming loyalty-program analysis.

Australian Venue Co.

Aden Skene

Group Digital Product Manager