Case Study: All Nippon Airways achieves real-time insights to boost online ticket sales and maximize marketing ROI with Domo

All Nippon Airways Chooses Domo to Harness the Power of its Real-time Data and Improve Online Experience for Customers While Maximizing Marketing ROI

All Nippon Airways (ANA), Japan’s largest airline with over 13,000 employees, faced a challenge: manual, Excel-based monthly and weekly reporting left website and marketing data stale, preventing real-time optimization of its domestic and global sites and limiting its ability to increase online ticket conversions and meet KPI goals.

Working with partner transcosmos, ANA implemented Domo to connect 450+ data sources, automate data feeds and dashboards, and replace manual reporting. The change enabled real-time insights to optimize digital campaigns and the online customer experience, freeing staff from report-building so they can make quicker decisions aimed at boosting online ticket sales and maximizing marketing ROI, with plans to expand Domo to additional data sources.

All Nippon Airways

Tomoaki Tokuda

Director of Market and Communications, Strategy planning