Case Study: InformData achieves real-time, analyst-level insights with Domo

What if data gave every employee their own personal analyst

InformData, a data-driven company serving businesses with verified people data, needed a way to unify reporting after a merger left it with multiple systems and separate KPIs. The challenge was to create a single, consistent view of the business and make insights accessible to both technical and non-technical employees, while reducing the burden on the data team. Domo helped InformData centralize its data and support a more connected, self-service analytics culture.

With Domo, InformData implemented Domo.AI to power a secure chatbot called Daisy, giving employees analyst-level answers in plain English without exposing sensitive data. Domo also streamlined finance workflows by automating invoice review and improving payroll analysis, reducing invoice checks from 100% to about 10% and shortening month-end close by two to three days per month.

InformData

Ellen Rogers

VP Controller