Case Study: Panasonic achieves enhanced customer experience and faster product innovation with Domo

How Domo Helped Panasonic Enhance Customer Experience and Develop Hit Products

Panasonic needed a better way to capture the voice of the customer and align teams around customer feedback to improve service and product development. Using Domo, the company brought social media and customer data together to support more effective analysis and collaboration across customer service, quality, product planning, and marketing.

With Domo, Panasonic shared the same data across the organization and used it in monthly FAQ reviews and regular social media analysis sessions. This improved real-time communication, strengthened internal alignment, and helped Panasonic accelerate innovation and develop hit products while enhancing the customer experience.

Panasonic

Seigo Hotta

CX Business Development Office