Case Study: Hexagon achieves a unified view of marketing ROI with Domo

What if data could turn marketing insight into revenue

Hexagon, a global company with eight decentralized divisions and more than 15 brands, struggled to understand how its marketing efforts influenced revenue because data was siloed across teams and systems. Using Domo, including its data integration and analytics capabilities, Hexagon sought a clearer view of marketing ROI and a better way to connect marketing activity to sales outcomes.

Domo helped Hexagon unify siloed marketing and Salesforce data into a single source of truth, giving sales and marketing leaders a universal view of performance across divisions. As a result, Hexagon improved collaboration, uncovered cross-division account overlaps and event inefficiencies, and made smarter investment decisions; for example, it found one event had a cost per lead 24X higher than another while generating only 1/5 as much opportunity value.

Hexagon

Jeff Reese

Director of Marketing Analytics