Case Study: Real Salt Lake achieves record ticket and sponsorship revenue with Domo

What if data could put more fans in seats

Real Salt Lake struggled with disjointed data spread across spreadsheets and manual reports, making it hard to optimize ticket sales, marketing campaigns, and sponsorships. Using Domo, the club gained real-time visibility into fan engagement, ticket demand, and revenue trends to better understand different fan audiences and make faster decisions across departments.

Domo helped Real Salt Lake update data every 15 minutes, improve forecasting, target promotions more effectively, and shift ad spend toward games with the greatest revenue potential. As a result, Real Salt Lake says it has broken club records for ticket sales and sponsorship revenue over the past two years, with Domo playing a key role in those gains.

Real Salt Lake

Tyler Gibbons

VP of marketing