Case Study: Willett Honda boosts sales and customer satisfaction with Dominion Dealer Solutions' Prime Response

Willett Honda drives sold units and customer satisfaction with Dominion Prime Response

Willett Honda in Morrow, GA faced weak online reputation management and poor social media performance, with too few customers leaving positive reviews and low engagement from their previous vendor. To address this, they turned to Dominion Dealer Solutions and implemented the Dominion Prime Response® reputation and social media platform.

Dominion Dealer Solutions used Prime Response to monitor conversations, solicit and intelligently distribute reviews, run targeted social campaigns, and provide a dedicated Reputation & Social Media Specialist. The impact was measurable: a 640% increase in reviews over six months (now 50+ reviews monthly averaging 4.5 stars), 457 VDP views in 30 days from Facebook ads, and 7 of 16 vehicles advertised sold.

Willett Honda

Shea Bailey

General Manager