Case Study: Wile Hyundai achieves enhanced merchandising and increased consumer engagement with Dominion Dealer Solutions

Wile Hyundai delivers enhanced merchandising and increased consumer engagement for their used vehicles using Dominion Video Services

Wile Hyundai faced a labor‑intensive, inconsistent in‑house process for merchandising used vehicles using staff-shot Android videos, which limited their ability to stand out. To solve this, Wile Hyundai partnered with Dominion Dealer Solutions and implemented Dominion Live Video (part of their Photo and Video Services) to professionalize and streamline video merchandising.

Dominion Dealer Solutions provides dedicated Inventory Field Representatives who capture stabilized, professional full‑motion videos (roughly 35–40 seconds exterior and 20–25 seconds interior), add visuals and voice messaging, and distribute content to the dealer site and major listing channels. The result: increased consumer engagement, more VDP views, improved relevance on Google and Bing, faster VIN brochure delivery, and a clear competitive edge for Wile Hyundai attributed to Dominion Live Video.

Wile Hyundai

Tania Coomey

Sales Manager