Case Study: Sutherland Chevrolet achieves a 5-star rating and 11 monthly reviews with Dominion Dealer Solutions' Prime Response

Sutherland Chevrolet Charts Simple Path to Reputation Success with Dominion’s Prime Response®

Sutherland Chevrolet faced a growing need to manage its online reputation but had no efficient way to capture and convert customer feedback into reviews; the dealership was averaging just two reviews per month and felt uncertain about ROI from reputation tools. As part of GM’s 2016 SFE program, Sutherland Chevrolet chose Dominion Dealer Solutions’ Prime Response to address that gap.

Dominion Dealer Solutions implemented Prime Response to automate review solicitation, capture feedback and surface unhappy customers before they posted negative reviews. The results: Sutherland Chevrolet’s rating rose to a 5.0 average, monthly reviews increased from 2 to about 11, and Cars.com reviews grew from 2 to over 50 within eight months — delivering clear, measurable reputation improvement.

Sutherland Chevrolet

Dan Tolson

eCommerce Director