Case Study: Speedcraft Volkswagen achieves faster speed-to-market and 24-hour vehicle listings with Dominion Dealer Solutions' Dominion Inventory

Speedcraft Volkswagen Customizes Process and Increases Speed to Market with Dominion Dealer Specialties

Speedcraft Volkswagen turned to Dominion Dealer Solutions to streamline and take control of its end-to-end inventory process. Facing gaps in internet lead handling and inconsistent merchandising, Speedcraft selected Dominion Dealer Solutions’ DIY offering—Dominion Inventory—to gain better pricing control, consistent vehicle presentation, and faster time-to-market.

With Dominion Dealer Solutions’ Dominion Inventory, Internet Manager Richard Carr centralized inventory tasks, adding uniform photos, vehicle comments, pricing strategies and business rules. The dealer now gets vehicles online within 24 hours of acquisition, has increased turn on used cars, prints its own window stickers and markets to multiple third‑party sites—demonstrating measurable improvements in speed to market and merchandising effectiveness.

Speedcraft Volkswagen

Richard Carr

Internet Manager