Case Study: Olathe Kia achieves 90–95% online vehicle exposure and nearly doubles pre-owned Internet leads with Dominion Dealer Solutions

Olathe Kia Runs Top-Shelf Inventory Process with Dominion Dealer Specialties®

Olathe Kia faced a breakdown in inventory management—poor photos, inaccurate software, and weak reporting left 60% of new and 50% of pre-owned vehicles off the website and made pricing and tracking unreliable. To fix this, Olathe Kia engaged Dominion Dealer Solutions (through its inventory arm, Dominion Dealer Specialties) and deployed services including Inventory Manager Pro and Dealer Specialties Services to overhaul merchandising, lot services, and analytics.

Dominion Dealer Specialties implemented regular photographer visits, improved lot workflow, and provided inventory management and analytics that immediately increased online exposure to 90–95% of units. Using Dominion Dealer Solutions’ analytics, Olathe Kia nearly doubled Internet leads on pre-owned vehicles in five months, sold 39% of those leads, and sustained at least a 30% closing ratio in the following six months.

Olathe Kia

Heidi Kerbel

Internet Manager