Case Study: Motor Mile Kia achieves a 6x increase in monthly reviews with Dominion Dealer Solutions' Prime Response

Motor Mile Kia Boosts Overall Reputation with Dominion Prime Response®

Motor Mile Kia faced a weak online reputation and low review volume despite handling reviews in-house; looking to improve star ratings and customer feedback, the dealership — part of Shelor Motor Mile Group — adopted Dominion Dealer Solutions’ Prime Response after seeing success at a sister Chevrolet store. The goal was to increase review quantity and quality while better monitoring service and sales follow-up.

Dominion Dealer Solutions implemented Prime Response’s dashboard and survey workflow, providing a dedicated specialist and tools to track, respond to, and escalate negative feedback. As a result, Motor Mile Kia’s reviews grew from roughly 375 (about 11.7/month) to 2,367 and counting (about 74/month), and their co-op eligible ads generated more than 2 million impressions and reached 232,830 Facebook users.

Motor Mile Kia

Ken Neel

Digital Marketing Manager