Case Study: Molye Chevrolet achieves smarter follow‑up, targeted inventory, and mobile access with Dominion Dealer Solutions' Web Control CRM

Molye Chevrolet Enjoys Web Control’s Customizable Features

Molye Chevrolet had been struggling with a CRM that didn’t support effective customer engagement or consistent follow-up. The dealership turned to Dominion Dealer Solutions and adopted Dominion Web Control CRM, which offered customizable packages and templates that fit their needs and budget, giving Customer Care Manager Terri Biggs the flexibility she was looking for.

Dominion Dealer Solutions implemented Web Control with the Enhanced Inventory Package—features include the ability to attach up to three vehicles per customer, email eBrochures, create Wish Lists, on-demand training videos, and a mobile app for after-hours access. These tools improved follow-up processes, sped staff onboarding, and allowed the inventory manager to stock vehicles customers were actively searching for, resulting in increased showroom traffic and better responsiveness to shoppers.

Molye Chevrolet

Terri Biggs

Customer Care Manager