Case Study: Mike Shaw Automotive Group achieves improved customer communication and customizable reporting with Dominion Dealer Solutions' Dominion Vision CRM

Mike Shaw Automotive Group Finds the Communication & Reporting Functionality Needed with Dominion Vision™ CRM

Mike Shaw Automotive Group, led by Vice President Mike Shaw Jr., was struggling with a one-size-fits-all legacy CRM that lacked adaptability for its multi-store operations and didn’t provide clear visibility into individual employee or overall dealership performance. To address those gaps, the group selected Dominion Dealer Solutions’ Dominion Vision CRM (Dominion Vision powered by CRMSuite) for its communication and reporting capabilities.

Dominion Dealer Solutions deployed Dominion Vision CRM to provide integrated texting, data-driven recommendations for when and how to contact customers, and granular filtering by store, person, or date. The solution unified communications and reporting, improved follow-up adherence and manager oversight, and allowed customizable reporting visibility for senior leaders versus sales staff—results Mike Shaw Jr. cites as simplifying workflows and valuable enough that he’s referred the product to peers.

Mike Shaw Automotive Group

Mike Shaw Jr.

Vice President