Case Study: Marshal Mize Ford achieves 200+ reviews, a 4.7-star rating and increased vehicle sales with Dominion Dealer Solutions' Prime Response

Marshal Mize Ford Finds Success with Dominion’s Prime Response

Marshal Mize Ford, led by Internet Sales Manager Dylan Calkins, faced weak online reviews and a limited social media presence that were hindering shopper engagement and lot traffic. To address this, they partnered with Dominion Dealer Solutions and implemented Dominion’s Prime Response reputation and social media platform.

Using Prime Response to monitor, manage and engage with online shoppers, Marshal Mize Ford grew reviews from 29 to over 200 (including 40 new reviews in one month with a 4.9 average), achieved a 4.7 average star rating across channels, a 47% survey open rate and 6% completion rate. Dominion Dealer Solutions’ platform and a personalized social strategy also drove 900 digital shoppers to VDPs via Facebook in 30 days and helped sell 15 of 17 units advertised.

Marshal Mize Ford

Dylan Calkins

Internet Sales Manager