Case Study: Jim Glover Chevrolet of Tulsa doubles online review generation with Dominion Dealer Solutions' Prime Response

Jim Glover Chevrolet of Tulsa Doubles Online Review Generation with Dominion’s Prime Response

Jim Glover Chevrolet of Tulsa faced a growing challenge managing online reputation and meeting General Motors’ SFE reputation requirements; Vice President Jared Glover had previously handled reviews manually and found their former vendor’s tools inadequate. Seeking a better solution, the dealership turned to Dominion Dealer Solutions and its Prime Response® platform to streamline review solicitation, monitoring, and response.

Dominion Dealer Solutions implemented Prime Response®, enabling the dealer to track and influence online ratings and social engagement. The results were measurable: reviews rose from 217 in 2013 to 454 in the next 12 months (average 4.7 stars), DealerRater reviews increased tenfold to 118 (4.8 average), Google+ reviews doubled and reached 201 in 2015, plus another 246 reviews across Cars.com, Edmunds, Yelp and other sites—more reviews than any other GM dealer using Prime Response®.

Jim Glover Chevrolet of Tulsa

Jared Glover

Vice President