Case Study: Hill Nissan achieves 25% of monthly sales with Dominion Dealer Solutions' DealActivator

Hill Nissan Attributes 25% of Monthly Sales to DealActivator

Hill Nissan, led by Sales Manager Will Comprosky, needed a way to target service‑drive prospects and measure ROI on customers who closed deals after service visits. After struggling with limited and inaccurate options, they adopted Dominion Dealer Solutions’ Dominion DealActivator to provide reliable equity and CRM functionality.

Dominion Dealer Solutions implemented the Dominion DealActivator tool, which Hill Nissan staff use daily to calculate accurate new‑payment scenarios, identify high‑quality equity prospects, and track engagement. The result: Hill Nissan attributed 25% of their monthly sales to DealActivator in November and December 2017, improving targeting, staff confidence, and measurable ROI.

Hill Nissan

Will Comprosky

Sales Manager