Case Study: Herb Chambers Honda of Burlington achieves 7x review growth with Dominion Dealer Solutions' Prime Response

Herb Chambers Honda of Burlington Boasts 7X Increase in Review Generation with Dominion’s Prime Response

Herb Chambers Honda of Burlington struggled to generate online reviews despite strong customer satisfaction scores; manual efforts like business cards, email campaigns, and employee incentives were inconsistent and time-consuming. To address this, the dealership partnered with Dominion Dealer Solutions and implemented the Prime Response reputation and social media management platform.

Dominion Dealer Solutions’ Prime Response automated review requests, centralized responses across third‑party sites, and used internal surveys to flag unhappy customers before they posted publicly, producing dramatic results: monthly reviews rose from 11 (4.3 stars) to 78 (4.8 stars), Cars.com reviews increased from 15 to 146 with a 4.9 average, and Facebook now shows 87 reviews at 4.6 stars—improving both the quantity and quality of the dealership’s online reputation while saving staff time.

Herb Chambers Honda of Burlington

TJ Madden

Sales Manager