Case Study: Ferman Chevrolet doubles sales and boosts service-lane conversions with Dominion Dealer Solutions' DealActivator

Ferman Chevrolet - Customer Case Study

Ferman Chevrolet faced the challenge of turning service-lane traffic and existing equity customers into repeat buyers and higher-value trades. To boost retention and make follow-up marketing more strategic, they adopted Dominion Dealer Solutions’ DealActivator equity-mining tool to identify qualified equity customers and target them with compelling trade-up offers.

Dominion Dealer Solutions’ DealActivator delivered daily customer call lists, targeted emails, an Inventory page for promoting older stock, and tools for in-lane proposals and appointment setting. As a result, Ferman Chevrolet doubled its sales performance vs. benchmark—averaging 20% total sales compared with a 10% benchmark—while improving morning service-lane utilization, VIP upgrade identification, and overall follow-up efficiency.

Ferman Chevrolet

Craig Creager

Guest Relations Sales Manager