Case Study: DCH Toyota of Milford achieves 268 reviews in 161 days and 6,000 VDP clicks with Dominion Dealer Solutions' Prime Response

DCH Toyota of Milford Generates 268 Reviews in First 161 Days

DCH Toyota of Milford was struggling with a minimal presence on third‑party review sites and poor ratings for sales and service, so General Manager Greg Holway engaged Dominion Dealer Solutions and its Prime Response reputation and social media management platform to monitor online conversations and respond to reviews.

Dominion Dealer Solutions deployed Prime Response (including a dedicated specialist and social media management), and DCH Toyota of Milford generated 268 reviews in the first 161 days, averaged 51 reviews per month with a 4.6‑star rating, collected 80 reviews on DealerRater and 100 on Cars.com, and saw about 6,000 VDP clicks from Facebook—driving measurable traffic and sales.

DCH Toyota of Milford

Greg Holway

General Manager