Case Study: Custom Car Care increases VDP views and sales with Dominion Dealer Solutions (Dominion Dealer Specialties & StoryBuilder)

Custom Car Care increases VDP views and sales with Dominion Dealer Specialties and Dominion StoryBuilder

Custom Car Care, a dealership in Decatur, IN led by General Manager Brian Martin, was struggling with inconsistent, part-time handling of vehicle photography and slow postings that hurt inventory performance. They turned to Dominion Dealer Solutions (via Dominion Dealer Specialties) for a more reliable merchandising solution, adopting full-service photography along with Dominion StoryBuilder™ to streamline descriptions and listings.

Dominion Dealer Solutions implemented professional photo shoots, Dominion StoryBuilder™ narratives, Dominion Inventory Manager and the Dominion IVM Mobile App to speed up posting, improve merchandising and simplify pricing adjustments. The result: higher-quality listings, faster time-to-market, reduced in-house labor and training costs, and — per Martin — consistently more VDP views and increased sales after switching to Dominion Dealer Solutions.

Custom Car Care

Brian Martin

General Manager