Case Study: Clift Buick GMC doubles online review generation with Dominion Dealer Solutions' Prime Response

Clift Buick GMC Doubles Online Review Generation

Clift Buick GMC of Adrian, Michigan faced a weak digital presence and a shortage of customer reviews after General Motors’ “Standards for Excellence” rollout, leaving the dealership unable to accurately gauge customer relationships. To address this, Clift Buick GMC adopted Dominion Dealer Solutions’ Prime Response reputation and social media management solution to capture and manage customer feedback.

Dominion Dealer Solutions implemented Prime Response with a dedicated reputation specialist and real-time alerts for staff to address unhappy customers immediately, creating new channels for customers to leave feedback. As a result, Clift Buick GMC saw a mass increase in positive ratings and reviews — doubling their online review generation in six months — and significantly improved their ability to manage online reputation and build trust with shoppers.

Clift Buick GMC

Licia Willnow

Sales Manager