Case Study: Clift Buick GMC doubles review generation and exceeds GM SFE requirements with Dominion Dealer Solutions' Prime Response®

Clift Buick GMC Crushes Review Generation, Surpasses SFE Requirements Using Dominion’s Prime Response®

Clift Buick GMC (Adrian, MI) faced growing pressure to manage its online reputation after General Motors tightened its Standards for Excellence (SFE). Sales Manager Licia Willnow and Marketing Manager Allie Barker needed a fast, easy way to view and respond to all reviews and measure customer relationships. To meet those demands they partnered with Dominion Dealer Solutions and adopted its Prime Response® reputation and social media platform.

Dominion Dealer Solutions’ Prime Response® centralized review monitoring, response, and survey outreach, plus provided a dedicated reputation specialist. The results were dramatic: review generation doubled in six months; the dealership went from 34 total ratings at 4.3 stars to averaging 40 new website reviews per month (sometimes 60), amassing 164 website reviews at 4.6 stars. After SFE changes, Clift Buick GMC added about 24 third‑party reviews monthly at 4.6 stars and posted 156 additional reviews averaging 4.7 stars in the first half of 2016, improving both customer trust and SFE compliance.

Clift Buick GMC

Licia Willnow

Sales Manager