Case Study: Chevrolet of Naperville achieves double the reviews and a 4.5+ star Google rating with Dominion Dealer Solutions' Prime Response

Chevrolet of Naperville Doubles Reviews and Increases Star Rating to Over 4.5 Stars Thanks to Prime Response®

Chevrolet of Naperville needed a new reputation management partner after struggling with a vendor that used cookie‑cutter responses and couldn’t capture the right tone. The dealership selected Dominion Dealer Solutions and their Prime Response reputation management solution to ensure reviews were monitored and responded to thoughtfully and consistently.

Dominion Dealer Solutions implemented Prime Response with a dedicated reputation specialist for Chevrolet of Naperville, freeing the Internet Director to focus on other priorities. Since adoption, the dealership has more than doubled its total reviews, increased its Google rating from about 3.5 stars to over 4.5 stars, and reported an influx of foot traffic attributable in part to improved online reputation.

Chevrolet of Naperville

Shannon Garofalo

Internet Director