Case Study: Houghton Mifflin Harcourt improves website engagement with Dom & Tom

Houghton Mifflin Harcourt boosts engagement 40% with Dom & Tom

Houghton Mifflin Harcourt, a major educational publisher, engaged Dom & Tom to redesign its company website. The challenge was to simplify the navigation experience and organize over 30 disparate websites under its umbrella, creating a more streamlined and modern user journey for parents and teachers.

Dom & Tom redeveloped the site by redesigning the homepage and reorganizing product pages with a clean navigation system, focusing on the distinct user flows for parents and teachers. Working within the client's existing CMS to keep the site live during the upgrade, the vendor implemented new UX checkout flows. This resulted in a 40% increase in user engagement and a 15% decrease in page load times.

Houghton Mifflin Harcourt