Case Study: Hearst Communications boosts engagement and subscriptions with Dom & Tom's Seventeen iPhone app

Hearst Communications boosts Seventeen app engagement and subscriptions with Dom & Tom

Hearst Communications sought to bring its iconic Seventeen magazine into the digital age and engaged Dom & Tom as a technology partner. The challenge was to rethink how digital magazines are published and consumed in order to increase engagement across platforms and boost print subscriptions.

Dom & Tom developed an engaging iOS application for Hearst Communications that aggregated content from numerous sources. Following the app's launch, the print magazine saw a significant increase in subscriptions and a large spike in audience engagement, creating new ad revenue streams. The application was consistently ranked in the top Magazine and Newspaper apps in the App Store.

Hearst Communications