Case Study: Good Housekeeping Institute streamlines seal applications with Dom & Tom

Good Housekeeping Institute streamlines Seal applications after 9-year overhaul with Dom & Tom

The Good Housekeeping Institute faced significant inefficiencies with its outdated, nine-year-old Seal Application Database, which created a slow and non-intuitive user experience for both applicants and its internal team. Dom & Tom was engaged to provide a digital solution, utilizing its services in product strategy, UX/UI design, and web development to streamline the entire application and approval workflow.

Dom & Tom implemented a solution by first conducting an extended design phase with multiple wireframing rounds to create efficient new workflows. The development team then built the new database using Django and Django Rest Framework for the backend and React Native for the frontend. The results automated the engagement process for all users, expedited submissions with features like smart fields, and provided the Institute with an updated brand refresh. Dom & Tom successfully delivered a user-friendly tool that enhanced team collaboration and performance.

Good Housekeeping Institute