Case Study: Exodus 90 improves mobile app engagement with Dom & Tom

Exodus 90 grows year over year with Dom & Tom after 90-day app redesign

Exodus 90, a non-profit ministry providing spiritual guidance to Catholic men, contacted Dom & Tom with a challenge. Their existing mobile application, an MVP for their 90-day spiritual exercise program, needed a complete redesign to improve user experience and engagement to support the organization's growth.

Dom & Tom undertook a full redesign and development process, which included product strategy, UX/UI design, and mobile app development. The team conducted user interviews, rebuilt the app for improved performance and speed, and developed targeted user personas and a go-to-market strategy. As a result, Exodus 90 saw dramatic year-over-year growth attributed to increased user satisfaction and a successful market penetration strategy. Dom & Tom continues to provide ongoing maintenance and support for the application.

Exodus 90