Case Study: Evine delivers augmented reality watch try-ons with Dom & Tom

Evine launches AR watch try-on with Dom & Tom after one successful testing round

Evine, a notable home shopping channel and multi-channel video retailer, sought to increase mobile sales and engage its large customer base of watch collectors with an augmented reality experience. They partnered with the digital product agency Dom & Tom to develop an innovative AR mobile application as a solution.

Dom & Tom collaborated with Evine's internal R&D department to create an iOS app utilizing FarQR scanning technology. The solution allowed users to scan a code from their television, project a 3D watch model onto their wrist in augmented reality, and make an immediate purchase. The vendor's work resulted in a successfully tested product that Evine has integrated into its mobile app, positioning them to further develop AR shopping experiences for tech-savvy customers.

Evine