Case Study: CNN Politics achieves real-time social analytics insights with Dom & Tom

CNN Politics powers 100+ campaigns and drives $10M in revenue with Dom & Tom

The customer CNN Politics, a part of Turner Broadcasting, faced the challenge of redefining media purchasing and branded content distribution across TV, social, and digital platforms. They needed an enterprise-level, real-time analytics tool to help marketers track social performance and optimize campaigns, but were constrained by aggressive deadlines and a vast array of complex data sources. To address this, they partnered with vendor Dom & Tom for product strategy, UX/UI design, and software engineering.

Dom & Tom developed a first-of-its-kind data visualization platform that integrated social, digital, and TV audience data to provide actionable insights for advertisers. The solution empowered brands to create more impactful content and make data-driven decisions. The results were immediate, generating over $10 million in new revenue from more than 100 campaigns within the first three months. The platform was so successful that Turner expanded it internationally, and the project also yielded a 40% increase in user engagement and a 15% decrease in page load times.

CNN Politics