Case Study: Affordable Buying Group boosts product sales by 20% with Dolphin Digital OOH Media

Affordable Buying Group boosts promoted product sales 20% with Dolphin Digital

The customer, Affordable Buying Group (ABG), supports independent convenience stores and gas stations. They faced challenges with increasing competition, limited marketing budgets, and difficulty monetizing store traffic. To address this, they partnered with vendor Dolphin Digital to implement its digital out-of-home (OOH) media advertising service.

Dolphin Digital installed high-visibility digital screens in over 430 stores to display dynamic promotions. This solution created a new revenue stream from ad placements and directly led to a 20% increase in sales for promoted products. The vendor's implementation also resulted in higher customer engagement and expanded brand partnerships for the stores.

Affordable Buying Group (abg)