Case Study: The Road Company Theater Group, Inc. achieves record fundraising and low overhead with DoJiggy

The Road Company Theater Group, Inc. - Customer Case Study

The Road Company Theatre Group is a 100% volunteer community theater housed in the historic Grand Theatre in Williamstown, NJ. After the Grand Theatre collapsed under heavy snow in 2010, the company faced the urgent challenge of fundraising to rebuild the landmark and sustain its programs. To support the campaign, they launched their first online-enabled fundraising event — a walk/run-a-thon — to broaden outreach and attract sponsors.

Partnering with Dojiggy for an easy-to-manage event website and online donation tools, the company promoted the event via email, Facebook, local advertising and community presentations, and secured both local and corporate sponsors (including a Verizon team with matching donations). The low one-time platform fee and strong social-network fundraising made it their most cost-effective effort: about 140 participants registered online and another 50 on event day, raising more than any single prior event for the group, even if they fell short of an ambitious target.

The Road Company Theater Group, Inc.

Lauri Hudson

President