Case Study: Campbell Mithun achieves $10,000 fundraising goal with DoJiggy online auction platform

Campbell Mithun - Customer Case Study

Campbell Mithun (CM) is an advertising agency with a 40‑year history of fundraising for the United Way through its week‑long CM Cares drive, which includes events like a talent show, bake sale and payroll deductions. This year the agency faced the new challenge of moving its flagship Auction online for the first time, requiring vendor solicitation, item photography and internal promotion plus a system to manage many items and bidders.

Using Dojiggy to run the auction streamlined execution—making it simple to enter and organize auction items and bidders while administrators learned the system quickly—and in‑house photo and email/poster promotion supported online bidding. The online auction attracted over 100 participants and met CM’s $10,000 goal; organizers found the platform cost‑effective, easy to use and effective at maximizing fundraising despite a difficult economy.

Campbell Mithun

Sheena Heikkila

Campbell Mithun