Case Study: Minute Media boosts video capacity by 90% with DoiT International and AWS

Minute Media boosts video capacity by 90% with AWS

Minute Media, a global digital media company based in Israel, needed a more scalable and cost-effective way to power its growing online video platform for its own brands and more than 70 publishers. It turned to DoiT International for guidance on building an in-house solution on AWS, including services such as AWS Lambda, Amazon S3, and AWS Elemental MediaConvert.

With DoiT International’s advice, Minute Media launched a new AWS-based video player platform that improved performance, reduced development time, and cut infrastructure costs by an estimated $10,000 to $12,000 per month. The new platform delivered 70% more video views and 90% more capacity to upload new videos, while a semantic engine built with Amazon Comprehend helped the company achieve 85% accuracy and win more than 20 new partners.

Minute Media

Sharon Weiss

CTO and Vice President of Research and Development