Case Study: Sift achieves low-latency customer responses with Google Cloud and DoiT International

How Sift enables instant responses to customers with Google Cloud

Sift, a FinTech digital trust and safety company, needed a more scalable way to handle growing volumes of customer data and support its machine learning-driven fraud prevention platform. After positive experiences with Google Cloud, Sift turned to DoiT International and Google Cloud services such as Cloud Bigtable to modernize its infrastructure and improve support for its data-intensive operations.

With DoiT International’s guidance, Sift optimized its Google Cloud environment, improved cost visibility with reOptimize.io, and better managed services like Cloud Bigtable, Cloud Storage, and Compute Engine. The result was lower latency to endpoints, millisecond-level response times, and a stronger foundation for scaling services; DoiT International also helped Sift reduce spend, simplify metrics management, and accelerate development toward faster, safer customer experiences.

Sift

Jeff McCarrell

Distributed Systems Engineer