Case Study: SelectMedia achieves scalable high-traffic video ad delivery with DoiT International and Google Cloud

How SelectMedia handles 60,000+ requests per second with Google Cloud

SelectMedia, a digital media company in Tel Aviv, needed a way to handle extremely high-volume ad traffic—ranging from 10,000 to 60,000 requests per second—while keeping latency low and avoiding the overhead of a large DevOps team. To meet these demands, SelectMedia worked with DoiT International and chose Google Cloud Platform services, including Google App Engine, Google Cloud Load Balancing, BigQuery, Cloud CDN, and Compute Engine.

With guidance from DoiT International, SelectMedia built a scalable, reliable platform that let the team focus on its ad-tech algorithm and business logic instead of infrastructure maintenance. Google App Engine enabled rapid scaling, while the broader Google Cloud setup improved performance and operational efficiency, helping SelectMedia serve customers across 55 countries and grow without being constrained by IT complexity.

SelectMedia

Nir Zigler

Vice President of Research and Development