Case Study: Jelly Button slashes analytics costs by $240,000 with DoiT International and Google Cloud

How Jelly Button slashed analytics costs by $240,000 with Google Cloud

Jelly Button, the gaming company behind Pirate Kings and other mobile and web titles, needed a fast, reliable, low-latency analytics backend that could handle millions of player events without data loss. As its existing analytics service became too expensive as traffic grew, the company turned to DoiT International for help building a more cost-effective solution on Google Cloud.

DoiT International helped Jelly Button implement a Google Cloud-based streaming pipeline using Google Kubernetes Engine, Pub/Sub, Dataflow, and BigQuery to ingest and process game telemetry in near real time. The new system reduced analytics costs by more than two-thirds, saving about US$240,000 per year, while improving stability and eliminating data loss even during outages.

Jelly Button

Nadav Steiner

Infrastructure Team Lead