Case Study: CrazyLabs saves $700,000 per year with AWS and DoiT International

How Crazy Labs saved $700,000 per year by implementing AWS

CrazyLabs, a mobile games publisher based in Tel Aviv, needed a better way to collect, securely store, and analyze digital marketing metrics so its team could make smarter decisions about traffic acquisition and budget allocation. DoiT International helped support the company’s AWS-based data streaming and analytics approach, using services such as Amazon Kinesis, Amazon S3, Amazon Redshift, and Amazon Athena.

With DoiT International’s help, CrazyLabs implemented an AWS streaming pipeline that ingests data through Amazon Kinesis Streams and Firehose, processes it with Kinesis Analytics, and stores it for further analysis and reuse. The result was an estimated 15% improvement in digital media cost efficiency, equal to about $700,000 in additional annual profit contribution, with ROI achieved in under three months.

CrazyLabs

Eran Heres

VP R&D, Publishing