Dog & Rooster
61 Case Studies
A Dog & Rooster Case Study
Oasis of Hope Hospital, a world-renowned integrative oncology cancer treatment center, faced a significant challenge as its outdated website failed to effectively communicate its specialized care, creating obstacles for patients, families, and referring physicians. The site lacked clear patient journey structures, was not ADA compliant, and required a developer for all content updates, causing critical bottlenecks. Dog and Rooster was engaged to address these issues with a comprehensive web design and development solution.
Dog and Rooster completely rebuilt the hospital's online presence by designing and developing a new 130+ page WordPress platform. The solution included dedicated pages for 22 cancer types and 30 doctor profiles, ensured full ADA/WCAG compliance, and established a strong SEO foundation. The results provided a scalable, patient-first platform that the Oasis of Hope team can now manage independently, eliminating previous bottlenecks and offering clear pathways for prospective patients while preserving all existing search equity.